We love to strategize

Nothing makes us happier than when we can spend an hour or two chatting with a business owner, over coffee of course, about their web site.  We frequently find ourselves discussing the following topics with our clients:

  • How is my web site performing?  Am I getting new visitors to my site?  How can I increase my web site exposure?
  • YellowPages is trying to sell me a mobile advertising package, is my web site mobile friendly?   What does it cost to make my site mobile friendly?  What are my options for a mobile friendly site?
  • I feel that my web site is looking tired and boring.  What can we do to spruce it up?
  • I’m implementing a back up strategy at my business for all business tools and devices.  Do I have the right back ups in place for my web site?
  • WordPress has been in the news lately about security issues.  Is my WordPress site protected from hackers?

We have answers for the questions above and what might surprise you is that it doesn’t always mean that you need a new web site solution.  We do our absolute best to provide you with accurate information and suggestions so that you can make the best decision for you, your business and your budget.

It is not uncommon for us to suggest that we don’t have the proper statistics to suggest a definite course of action for the questions you are asking us.   If that is the case then we put measuring tactics into place on your web site and wait a couple of months so that we can be sure that we have the infornation we need to guide you in the right direction.

In any case we try to work with what you have before suggesting a full web site redesign.

If you’re a business owner and would like to bend someone’s ear in the web design industry please contact us at 1-855-454-9136 and schedule a time to get together.  We would love to hear from you.

Marketing and Communications

Depending on the strategy discussions we have with you, we might suggest marketing and communications action plan to help you achieve your goals.  All markteing and communications plans are customized to your needs and wants.  Please find below a sample of what we have done in the past with our clients.

Web Communications Plan Sample

Objective: Update web site at least twice per month, increase web site traffic, facebook popularity, newsletter signups
The plan:
  • Reminder emails requesting content
  • Every 2nd Monday update web site and facebook as per agreed content
  • Send out, track and measure up to 2 e-newsletters
  • Track and measure web site traffic
  • Mid-month check in on business success
  • End of month discussion on progress we have made

Commitment: 1 to 2 hours per month by Platypi team working off-site.

Marketing Plan Sample

Objective: Achieve consistent branding, increase exposure to specific business segments, organize client management system (CMS) in order to deploy marketing campaigns
The plan:
  • Familiarization with product lines
  • Verify and input contacts into CMS
  • Suggest and implement continued enhancements to web site
  • Launch and measure targeted marketing campaigns
  • Ensure consistent branding throughout all mediums
  • Measure progress made against goals and provide written report to client
  • Attend and participate in business planning meetings

Commitment: 12 hours per week for 3 months. Platypi working a combination of on- and off-site.