Your website is the online extension of your business and serves your clients 24/7. For this reason the website strategy needs to be well thought out and executed correctly. Among other things, your website needs to capture your business’s culture, build trust, show credibility, and specifically speak to your target audience(s).
It takes approximately 7 touch points for people to do business with a company. With more and more people doing online research before they engage with the business itself, your website becomes a business tool that you need to invest in.